Behind the Brand: Ford Edition
In this new monthly series, we will be highlighting the history and distinguishing characteristics of top auto brands. This month, we’ll be featuring Ford.
Founder
Henry Ford founded Ford Motor Company on June 16, 1903 in Dearborn, Michigan, a suburb of Detroit. He is known for creating the first affordable automobile for middle-class Americans. Ford radically revolutionized the transportation industry.
Country of Origin
USA
Notable Models
Model T: The Model T was produced from 1908 to 1927, and was one of the most influential cars of the twentieth century. This was the first car that was affordable for the middle class.
F-150: The F-150 has been the top-selling vehicle in the United States for over three decades, and is also a best-seller in Canada. The full-size pickup truck consistently tops the charts for both consistency and performance.
Thunderbird: The Ford Thunderbird was produced from 1955 to 1997, and then again from 2002 to 2005. The “T-Bird” was one of the first personal luxury cars to be produced in the United States. The car was immortalized in The Beach Boy’s classic hit “Fun, Fun, Fun.”
Mustang: Following just behind the Chevy Corvette, the Mustang is the second longest-running sports car in the United States, celebrating its 50th anniversary of production in 2014. It’s known for its high speeds, sleek looks, and impressive performance.
Ford Fusion Hybrid: The Ford Fusion Hybrid and Energi models are significant to Ford’s history as they represent Ford’s efforts to move toward environmentally-sustainable models that rely less on fossil fuels. Sustainability is now a major focus of Ford Motors.
Distinguishing Characteristics:
While Ford has struggled with rising competition from foreign imports, they are still perceived to be America’s top brand. Many people buy a Ford with a sense of patriotic pride. Ford also produces a good portion of U.S. commercial vehicles, including commercial vans and school busses.
Whether you’re in the market for a new car, or looking to sell your old car for cash, a Ford is always a solid vehicle to have.